The Ultrawide Digital Signage Revolution
Amazon table as seen in Best Buy stores
In the ever-evolving landscape of digital signage display, ultrawide screens have become increasingly relevant for their unique ability to draw attention. Audiences are used to spending long periods of time looking at screens in their daily life, and the novelty of a screen that does not adhere to the 16:9 standard should not be underestimated. Ultrawide sizes not only take advantage of wider spaces, but also provide an aesthetically pleasing canvas that can transform any space into a dynamic visual showcase.
Transitioning to ultrawide digital signage is not without its challenges, particularly when it comes to content creation. The unconventional aspect ratio demands a tailored approach, requiring content to be specifically designed to fit the display. This may seem daunting, but the growing support for ultrawide resolutions within the digital signage industry is making it more accessible.
Exploring Software Solutions for Ultrawide Displays
You may think you need advanced knowledge or graphics editing skills to get started with ultrawide digital signage, but support for these resolutions has been growing along with the digital signage market. Today, a variety of content management systems (CMS) and digital signage platforms have expanded their software to include ultrawide resolution support, making it easier for businesses to integrate these displays into their operations.
BrightSign, a leading name in digital signage operating systems, has been at the forefront of this evolution, offering robust support for popular ultrawide resolutions like 1920x540. This resolution, which is half the height of a typical 1920x1080 display, has become a staple for ultrawide screens, fostering wider adoption across various industries. Content management partners such as Tripleplay by Uniguest and Carousel have simplified the process even further by supporting ultrawide screens for cloud-managed digital signage.
Applications in Retail: Captivating Customer Attention
The latest from Coca-Cola: 37” headers on cases for in-store dynamic content
Capturing customer attention is paramount in retail. Ultrawide screens allow retailers to create captivating end-cap displays and eye-catching headers that draw shoppers in. The 29" and 37" screen sizes, commonly used in retail spaces, offer a perfect balance of visibility and cost-effectiveness, making them an attractive choice for businesses looking to maximize impact without breaking the bank.
Ultrawide screens excel in delivering promotional content and dynamic advertisements that stand out in crowded retail environments. By utilizing the full width of these screens, retailers can showcase product features, flash sales, and brand stories in a visually engaging manner. With ultrawide screens, this approach allows for a greater range of unused space to become part of the shopping experience.
Interactive Experiences in Museums
Award winning 37” Ultrawide Bluefin display
Museums have long been at the forefront of adopting innovative display technologies, and ultrawide screens are no exception. These displays are being used to create interactive exhibits that engage visitors up close. The touch-screens readily available for 37" ultrawide displays transform static exhibits into immersive experiences.
By integrating ultrawide screens into museum exhibits, curators can present information in a more engaging format, encouraging visitors to explore and interact with the content. This approach enriches the educational experience and enhances the dynamic atmosphere that today's museums strive for.
The Future of Ultrawide Digital Signage
The potential for ultrawide screens in digital signage display is just starting to be tapped. Breaking free from conventional formats and offering novel visual experiences will be a key factor in the future of digital displays. Looking ahead, we can expect to see a greater pool of resolution support, enhanced interactivity, and seamless integration with other digital platforms. Bluefin is leading the charge in the ultrawide revolution with new sizes every year, and its easier than ever to get started today.
37” Bluefin Flex-OS “Top New Technology” Winner at ISE 2025
Integrated Systems Europe (ISE) had its biggest show ever breaking attendance records with 85,000 attendees! Commercial Integrator judged among the industries best products and chose the Bluefin 37” Ultrawide for the “Best New Digital Signage Hardware”.
Ultrawide displays provide quality, functionality, and versatility. Contact us to learn about what is possible for your digital signage project.