GoPro's In-Store Displays: Sparking Outdoor Adventures
Erin Keplinger Erin Keplinger

GoPro's In-Store Displays: Sparking Outdoor Adventures

By integrating advanced digital displays into their retail settings, GoPro creates an immersive experience that goes beyond simply showcasing products. These strategically designed units remind shoppers that adventure is out there.

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Bluefin Displays Streamline Exhibit Updates at the Georgia Aquarium
Erin Keplinger Erin Keplinger

Bluefin Displays Streamline Exhibit Updates at the Georgia Aquarium

The Georgia Aquarium faced challenges updating static signage for exhibits. To improve efficiency and reduce costs, they implemented digital signage using Bluefin screens with BrightSign Built-In. The screens offer features like Power over Ethernet and embedded SoC, simplifying installation and maintenance. This transition to digital signage not only streamlined operations but also enhanced the visitor experience by providing more dynamic and informative content.

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Bluefin High-Bright screens make all the difference for global beauty brand GHD’s in-store display units.
Erin Keplinger Erin Keplinger

Bluefin High-Bright screens make all the difference for global beauty brand GHD’s in-store display units.

The Bluefin High-Bright screens have been a game-changer for GHD's in-store display units. The screens are used in interactive stands that showcase the company's hair styling tools. When shoppers approach the stand, sensors trigger the screen to play content about the products being showcased. The lights dim, and the content plays until the shopper selects a product. The screen then triggers content specific to the selected product. The Bluefin High-Bright screens have been so successful that GHD has continued to order more screens for its stores.

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