Digital Signage: Helping Verticals Grow and Communicate
This post was originally submitted October 6th, 2022
Digital signage is an increasingly popular way to display information and advertisements. Beyond that, it's also being used in public spaces like airports and transportation hubs, hospitality, and retail applications.
Thousands of companies worldwide are leaning on digital signage to launch their brands and improve their sales and communications. The future of digital signage is here, and we'll discuss how it works and where you can find it!
What is digital signage?
“Digital signage” refers to the dynamic display of videos, images, and web elements to display infographics, directions, restaurant menus, or marketing messages using display technologies like LED walls (or "video walls"), projection, and LCD monitors.
Wayfinding, messaging, marketing, and outdoor advertising are all provided via digital signage in a variety of venues, including public areas, museums, athletic arenas, churches, academic buildings, retail stores, corporate facilities, and restaurants. These digital signage displays can be more complex and interactive than traditional signage to deliver more information to viewers.
One of the primary uses of digital signage is for advertising.
Digital signage can be used to display ads at specific times of day, and in specific locations. For example, a restaurant may want to advertise its bestsellers on its front window during lunchtime, or perhaps they want to promote new menu items with small screens on each table.
Combining digital signage with analytics technology allows you to target and engage more specific audiences based on location and other factors like age or gender. This smarter signage can provide feedback to advertisers and change content automatically based on audience interaction.
Digital signage is vital in transportation services, such as airports and trains.
Digital signage is widely used in transportation hubs, such as airports and train stations to display information about travel schedules, vehicle information and run hosted advertisements for additional ad revenue. Combining information and advertising space is not only a more efficient use of potential advertising real-estate, it may also lead to higher engagement from audiences.
Digital signage in health and education
Aside from using them for businesses and in the transportation sector, digital signage is also utilized effectively in the health and education sector. They help in conveying important announcements, and provide interactive forms, news, resources, and updates, just to name a few.
Digital signages are replacing traditional static signs in many areas.
Digital signage is more dynamic, interactive, and cost-effective than traditional static signs. Remote updates, dynamic content and interactivity are just a few of the clear advantages. Digital Signage not only reduces the recurring cost of printing physical media, it can become a source of recurring revenue from advertising.
Are you ready to get started?
With so many applications suited to digital signage, there are a greater number of possible options to consider; from what size is appropriate to your space, to how it should integrate with a kiosk or storefront display.
For all your digital signage needs, Bluefin provide you with the options to build the right digital signage for your project. Bluefin offers a wide range of HD and ultrawide screen sizes, housing styles to fit your installation, optional integrated media players, and support for the leading content management services. Aside from being the leading manufacturer of the highest quality digital signage and interactive LCDs, we also offer various services depending on your needs – from simple customization to full-scale OEM/ODM.
Browse our website and see how Bluefin can build your solution.